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This application was meant to serve as a a Barre fitness portal and SAAS. Barre is a mix of Yoga, Ballet and Pilates. the service consist on Scheduled Exercise plans, each one with an alimentary regimen.
The first request from the client was to use a sober color palette of only black and white. Second request was to adapt the landing page to an existing template, as a decisión from the development team.
First an MVP
Despite every client at first dreams about a lot of functionalities, we parted from a version that would work as a web app for starters.
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The flow was proposed and tested to allow the user to switch from a landing page to a web app looking site. functionalities were restricted as this point but we’ll talk of this later.
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An storytelling copywriying was implemented on the landing page to attract first time users. Once the suscription is active they would go to the Virtual Barre Studio.
![Esta imagen tiene un atributo ALT vacío; su nombre de archivo es landing-532x1024.jpg](https://i0.wp.com/shelvaldes.com/wp-content/uploads/2020/08/landing.jpg?resize=532%2C1024&ssl=1)
For now we take the video player and the cooking book.
As for the cover of the barre studio I took Privalia as well as other ecommerce applications as a main inspiration. It gave a perfect flow to display the various barre courses that are for sale without leaving the studio experience. It served as a foundation to the future mobile app. Banners were provided by an external design agency.
![Esta imagen tiene un atributo ALT vacío; su nombre de archivo es reto-1024x870.jpg](https://i0.wp.com/shelvaldes.com/wp-content/uploads/2020/08/reto.jpg?resize=640%2C544&ssl=1)
The final version
Here I overcame the challenge of reusing the given HTML structure and populating it with the previous content, approaching the task using a storytelling flow. Custom graphics were created with client’s pictures. HTML sections were rearranged and I adapted the CSS.
![Esta imagen tiene un atributo ALT vacío; su nombre de archivo es main-1.jpg](https://i2.wp.com/shelvaldes.com/wp-content/uploads/2020/08/main-1.jpg?w=640&ssl=1)
Now, for the navigation, based on a guerrilla user testing the functions were card sorted by the designer. Further Usear Research was of budget. Fortunately, suitable users for a guerrilla testing were easy to find among.
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The “Today’s Dashboard” is my favorite personal contribution to this project. It has an overwiew of today’s menu and todays barre routine on a single screen. This is because all the plans to be purchased have a strict calendar of meals and excercise per day.
![Esta imagen tiene un atributo ALT vacío; su nombre de archivo es user-dashboard-1.jpg](https://i0.wp.com/shelvaldes.com/wp-content/uploads/2020/08/user-dashboard-1.jpg?w=640&ssl=1)